In today’s competitive digital landscape, managing digital marketing activities efficiently is paramount. Dinopix offers a streamlined yet potent approach for digital marketing teams, particularly those navigating the extensive realm of digital marketing with varying degrees of technical know-how. This guide not only elucidates how to utilise our platform for task management but also delves into the subtleties of effective task briefing.
Digital marketing task allocation with points and hours:
Our points system demystifies task management, attributing clear effort values to a broad spectrum of digital marketing tasks:
| Points | Equivalent hours | Digital marketing tasks | Detailed Description |
|---|---|---|---|
| 6 pts | 6 hours | Facebook Ad Campaign Setup | Craft and launch a targeted Facebook ad campaign, including audience definition and initial creative assets. |
| 2 pts | 2 hours | PPC Keyword Research | Conduct research to identify high-value, relevant keywords for PPC campaigns. |
| 5 pts | 5 hours | Email Automation Workflow | Set up automated email workflows for nurturing leads based on specific triggers and actions. |
| 8 pts | 8 hours | Website Speed Enhancement Implementation | Apply recommended changes from a speed audit to enhance site load times and user experience. |
| 3 pts | 3 hours | Basic Google Ads Campaign Management | Manage and optimise a basic Google Ads campaign, including performance monitoring and bid adjustments. |
| 4 pts | 4 hours | Social Media Analytics Review | Analyse performance metrics to assess the effectiveness of social media campaigns and adjust strategy accordingly. |
| 7 pts | 7 hours | Conversion Rate Optimisation (CRO) for Key Page | Implement tested improvements to enhance conversions on a key webpage, such as CTA and layout optimisations. |
| 9 pts | 9 hours | SEO Technical Audit | Conduct a detailed technical SEO audit to identify and address issues impacting search rankings. |
| 10 pts | 10 hours | Comprehensive CRM and Marketing Platform Integration | Integrate your marketing platforms with your CRM to ensure seamless data flow and enhanced lead management. |
| 1 pts | 1 hour | Quick Social Media Content Adjustment | Make strategic, minor adjustments to planned social media content to boost engagement. |
Effective task briefing: A key to successful execution:
Ensuring your tasks are set up for success starts with a comprehensive and clear briefing. Here’s how:
Define your objective
Clarify what you aim to achieve with the task, whether it’s increasing engagement on a platform or boosting email open rates.
Detail specific requirements
Explain what the task involves. For an ad campaign, specify target demographics, budget limits, and campaign duration.
Provide relevant materials
Include necessary materials such as brand guidelines for creative tasks, previous reports for analysis tasks, or access credentials for technical implementations.
Set a timeline
Indicate the expected completion timeline for the task, mentioning any critical milestones.
Highlight preferred communication
State your preferred method for updates and feedback, whether it’s direct comments in the JIRA system, email summaries, or dashboard notifications.
Incorporating feedback and revisions:
Be open to questions and feedback from the team executing the task, as it can provide valuable insights and refine the task’s direction.
Understanding how to navigate dinopix’s system effectively, from allocating points to tasks to briefing tasks with clarity, equips digital marketing teams to manage their projects more efficiently. This guide is tailored to assist you in leveraging our platform to its fullest, ensuring your digital marketing efforts are executed seamlessly and align with your strategic goals.
